HOLD — A Music Video

Music Videos , Short Films

HOLD — A Music Video


Genre: Music Video

Sub-Genre: Short Film Hybrid

Length: 5 mins


A young woman living under the thumb of her zealous, oppressive father finds escapism through her art. As time goes on, she must decide which world holds more promise for her. The one with her father, or the one unlocked by her imagination.

Deliverables: Award-Winning Music Video | Market Research | Music Video/Short Film Hybrid | In-House Screenwriter | Original Script | Storyboarding | Platform Specific Ideation | Casting Talent | Costume & Wardrobe | Drone Footage | In-House Directors | In-House Producers | In-House Cinematographer | Location Scouting | Crew Management | In-House Post-Production | Promotional Material |BTS Photography


We’re proud to showcase our latest music video for the talented Luna Tides.

HOLD was made with an original script by in-house writer, Lewis Carter. It continues our philosophy of merging the short film and music video formats to create cinematic narrative-lead hybrids.

With the help of our hugely committed team, we managed to shoot all over Wales and pull off this incredibly ambitious music video while coming out of lockdown.


Check out another of our music video/short film hybrids here.


HOLD | A Music Video
Directed by Kristian Kane & Lewis Carter
Written by Lewis Carter
Produced by Fine Rolling Media
Executive Producer and lyrics by Thomas Seddon